Market Maps
The Bundling Playbook: How Tech Giants Win
Bundling strategy for tech giants turns distribution into pricing power and switching costs. See how M365, Prime, Apple One, and Workspace starve rivals.
Topic hub
Market Maps
Category maps and value-chain analysis: who captures the margin, where the bundling pressure builds, and how a market reorganizes around a new platform.
6 articles
Cloud and Platform Competition
Market Maps
AWS vs Azure vs Google Cloud: The Cloud Wars
AWS vs Azure vs Google Cloud market dominance: how a three-way cloud infrastructure oligopoly splits share, growth, and margin, read through the filings.
AI Infrastructure
Market Maps
The AI CapEx Arms Race: Who Is Spending What
The AI capex arms race 2026 has four hyperscalers guiding ~$725B in spend. See who spends what, and why depreciation is the real story below the headline.
Market Maps
The AI Infrastructure Market Map
The AI Infrastructure Market Map reads the stack through 2026 filings: chips, capacity, model labs, apps. Value concentrates where supply is scarce.
Amazon
Market Maps
AWS Margin Compression and the Cloud Reset
AWS margin compression is real: revenue grew 20% but operating income only 14% in FY2025. Read the cloud reset and AI capex squeeze from the 10-K.
Market Maps
Amazon Prime and the Subscription Flywheel
The Amazon Prime subscription flywheel: how a $49.6B fee buys frequency that monetizes through seller fees and ads, read through Amazon's filings.