SaaS Economics
Product-Led vs Sales-Led Growth: The Economics
Product-led vs sales-led growth is a cost structure, not a philosophy. Salesforce spends 34.5% of revenue on sales, Atlassian 21.8%. The 10-Ks explain why.
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SaaS Economics
CAC Payback Period: The SaaS Metric That Matters
CAC payback period is the SaaS metric that matters most: months of gross profit to earn back a customer. Benchmarks, the gross-margin lever, and a payback ladder.