SaaS Economics
Product-Led vs Sales-Led Growth: The Economics
Product-led vs sales-led growth is a cost structure, not a philosophy. Salesforce spends 34.5% of revenue on sales, Atlassian 21.8%. The 10-Ks explain why.
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SaaS Economics
Free Trial Activation and SaaS Growth
Free trial activation, not signups, drives SaaS growth. Activated trials convert at 35-65%; unactivated at 2-8%. The funnel framework and benchmarks.